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Iterna

Branding and identity design

Branding is how your business looks and sounds everywhere someone meets it — the mark on the invoice, the colours in the app, the tone of the email a customer gets at seven in the morning. We work out what those should be, write the rules down, and apply them.

Tell us your problem

You might need this if

  • Your logo exists in four versions and nobody knows which is current
  • Every document, quote and invoice looks like it came from a different company
  • The business has changed since the name and the mark were chosen
  • You are about to launch something and have nothing to put on it
  • Your software looks nothing like the rest of the business

What this usually covers

Not every business needs all of it. We start with what is actually holding you back and stop when the problem is solved.

  • The mark, in the versions you actually need — small, large, one colour, on dark
  • Colour, type and how they are used together
  • How the brand behaves inside software, not only on a page
  • Document and template design — quotes, invoices, reports, decks
  • How you sound in writing, including the messages your system sends
  • A written guide, so the rules survive the person who commissioned them

Most of your brand is something your software sends

A customer might see your website once. They will see the booking confirmation, the receipt, the reminder and the invoice every time they deal with you. Those are usually designed by whoever set up the system, and they usually look like nothing else you own.

Because we build the software as well, we treat those as part of the brand rather than as settings. The confirmation email, the printed receipt and the login screen get the same attention as the logo.

A guide nobody can follow is a guide nobody follows

Brand guidelines fail when they are written for designers and handed to an office manager who needs to produce a quote this afternoon.

So the deliverable is not a document about the brand. It is the files and templates people need, named clearly, with short rules attached to each. The full reasoning can live in the guide for whoever wants it.

How it works

  1. 01

    We work out what the business actually is

    Who you serve, what you do differently, and what someone should think when they see your name. Before anything is drawn.

  2. 02

    We design the mark and the system around it

    Colour, type and the mark itself, shown on the things you really use — an invoice, a screen, a sign — not on an abstract board.

  3. 03

    We hand over files people can use

    Working files, exports in every format you need, templates, and a written guide short enough that someone will read it.

Read the full process, step by step

FAQ

Questions we get asked

  1. 01

    Is this just a logo?

    A logo on its own rarely fixes anything. What usually causes the problem is that there are no rules about colour, type and layout, so every document is invented from scratch. The mark is part of the work; the system around it is the part that changes how the business looks day to day.

  2. 02

    We already have a logo. Can you work with it?

    Yes, and often that is the right answer. If the mark is fine and the inconsistency is everywhere else, we build the system around what you have rather than charging you to replace something that works.

  3. 03

    Do we have to build software with you to get this?

    No. Branding is offered on its own. It works well alongside a build because the brand then reaches into the product rather than stopping at the marketing, but it does not depend on one.

  4. 04

    Who owns the files afterwards?

    You do, including the working files and every export. It is written into the agreement before work starts, so you are never in a position where the brand cannot be used or changed without coming back to us.

  5. 05

    How do you decide when the work is finished?

    When someone in your business can produce a new document, screen or post that looks right without asking a designer. That is the test we work towards, rather than a fixed number of rounds.

Most often built for

Does your business look like one business?

Send us a few of the things your customers actually receive — a quote, an invoice, a confirmation email. We will tell you what is worth fixing first.

Tell us your problem